Onboarding — the EBM way
Your part in the
centenary
Whether you back, compete or judge — everyone at the European Bar Meeting 2027 works from the same philosophy. Here is what the SBU centenary stands for, and where each role picks up its own briefing.
What the meeting stands for
A century of Swiss craft, one philosophy
The Swiss Barkeeper Union has set the standard for Swiss bartending since 1927. One hundred years later, the European Bar Meeting brings the continent to Zürich — craft first, judged to one standard, celebrated as one community.
Craft first
Technique, precision and hospitality — the Swiss bartending tradition, one hundred years in the making.
One standard
A single IBA framework and scoring system, applied the same way to every competitor on the floor.
One community
Competitors, judges, presidents and partners share the same floor — a meeting, not only a contest.
Respect
Fair play on stage, professionalism behind it — before, during and after the pour.
Pick your role
The essentials
Everything in one place
- Dates
- 1–4 August 2027
- Venue
- Bananenreiferei Salsarica, Zürich West
- Home base
- 25hours Hotel Zürich West
- Language
- English — international delegates
One meeting, one philosophy — the SBU centenary welcomes you to Zürich